Advice for Fiction Authors on Building Their Platform

Nonfiction authors tend to have an advantage when building their author platforms. Most nonfiction authors write about their area of expertise or a topic they are passionate about. This makes their marketing strategy and communications a little more straightforward. So, how can fiction authors build their brand or platform? By finding an authentic way to communicate with their readers. It doesn't take an extensive website or blog, says CamCat Publishing founder Sue Arroyo. She recommends figuring...