Author Platform: the What, Why, and How

New writers often hear that they need to have an "author platform" in order to be successful.

What is an author platform, anyway?

Your author platform is your ability to reach readers and sell books. For authors that want to get traditionally published, having a solid platform in place can greatly influence an agent or publisher's decision as to whether or not they want to work with you. For self or independently published authors, your platform acts as your foundation for building a larger readership long term. To create a meaningful author platform, you must put effort into both online and offline book marketing initiatives. These include public speaking, branding, website, social media, event appearances, and more. In this collection of interviews, authors and industry experts discuss the benefits of having an author platform, and how you can go about building one that will help you reach your goals.

Share this story
Facebook Twitter Pinterest LinkedIn