Your author platform is your brand and how you will reach readers beyond just the book, per bestselling author and speaker Allie Pleiter. How you go about building this platform can differ greatly by author and depend largely on whether you are an introvert or extrovert. As an extrovert, in-person presentations and speaking engagements are a priority for Pleiter, and are just as important as the writing. She knows this approach may not be for everybody, but at a minimum she recommends communicating and connecting with your readers online. Use your social media to talk to them about things that allow a personal connection with you outside of the book.