Writing Your About the Author to Sell More Books and Book More Business

Your "About the Author" should be a lot more than just your resume or a long, boring list of your achievements. What should it include if you want to sell more books and generate more business for your nonfiction book? Cathy Fyock, author of The Speaker Author, discusses some of the things NOT to include (and what to include) in your About The Author so that your book is positioned to meet your goals. She offers a series of exercises that will allow you to begin writing and polishing your new...