Finding Your Platform

As Director of PR, Natalie Obando-Desai, explains, an online platform acts as an author's imprint in the digital world. This includes an author's website, social media...

Authors face a competitive market and a platform will give them a competitive edge. It won’t, however, guarantee a successful book, though. Conversely, it’s not absolutely...

Self-publishing a non-fiction book will help you build a professional platform that highlights your expertise in an area. A book signals that you are a pro at what you...

Building a platform can be a daunting task. Fortunately, Megan Close, Associate Agent of Keller Media, is here to give you some advice on how to build a platform that...

Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the best social media strategy for authors. From what he sees online, authors...