Marketing Tips for a Niche Genre Author - video

Marketing for niche book genres need to be handled with creativity. Meg Walker, president and director at Tandem Literary, advocates that authors become well versed in that niche. Because of the subject matter, it shouldn't be difficult to reach a related vertical. Authors should consider, however, additional marketing opportunities: the profession of a lead character, for example, could open up avenues to reach readers with that same interest.