Marketing and Selling Basics - video

Most authors are extremely knowledgeable about the subjects they write about but are not formally trained or experienced in marketing and selling. In this webinar, marketing professional Craig Edlin explains marketing and selling basics for authors, which will help you reach as many readers as possible. Selling is really a series of steps that you lead your prospect through. You'll learn how to sell using the AIDA model, which is carried out in four steps: attention, interest, desire, and action. You’ll also learn about the four Ps of marketing, which are product, price, place, and promotion. Finally, you'll learn the importance of branding and how to create a brand positioning statement. By following the advice provided in this video, you'll be armed with essential knowledge that will help you reach your book marketing goals.