Marketability & Trends - article

Editors at publishing houses and film producers are both driven by marketing, by the big idea, by projects that they know they can sell. I think a lot of editors will still say they want to discover the next big voice. That’s true, and having an original voice is fantastic. But at the same time, you need a concept that is going to pop and stand out from the competition. And of course, both industries, film and publishing, follow trends. Angels are very big. Zombies are very big. Vampires are very big. If the global market keeps feeding off those trends, then publishers are going to continue to sell those kinds of books. But at the same time, publishing has a much broader bandwidth than movies or television. You can do forty-five vampire books. But in film and television, you’re not releasing as much product. The studios have cut back the number of films they make. The number of narrative shows out there has been cut back because of reality and alternative programming. So the number of outlets has greatly diminished. So there can only be so many vampire projects, for example. You’ll have True Blood on HBO and Vampire Diaries on CW, but the more vampire shows are already out there, the harder it is to be successful with a new one. There are more publishers than production studios, and a lot more books get made than television shows. Readers devour content in a way that’s a bit different than the way most viewers approach film and television. That’s why publishing can afford to be a little more tolerant of trends. It’s financially dangerous when film and television succumb to the trend mentality. There are tons of zombie shows and films in development right now. Most of them aren’t going to do well, but a lot more zombie books will find homes.

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  • Great information - Thank You! I am a first time writer just having finished my incredible life story: "Naked in the Middle of a Tornado: The True Story of One Family's Unbelievable Fight Against Polycystic kidney Disease (PKD)". I now have a starting point.

  • Eddie makes perfect sense.
  • I tend to agree children do sometimes like to read scary things, zombies and vampires but did you leave out the witches I sometimes include them; Goliath was a Philistine Don Quixote of La Mancha And his quire Sancho Panza Took up the cause To fight the good fight To fight with all their might They were not locked in a grid But, they are now a reminder to all That your country needs you Unlike onshore windfarms that were not needed To blow away the Armada To save a King’s ransom annually That merrily subsided into the hands of Cacus A captive like Hamlet perhaps Found reading a pastoral romance To be banished and caught by pirates To kid generations that Shakespeare wrote it That Miguel de Cervantes merely quoted it Reading too much maybe Of perceptibly changing moods But if you’re looking for numerous quotes From numerous literary scholars There are many found In endless fine books to amuse That, tell tales of adventure, And misadventures like Don That longed to wear armour Whiter than an ermine Though hereby did confess, One must needs first to be determine In order to become a knight That in itself is chivalrous enough But to act like one afterwards Is neigh on close to madness But before charging at them windmills That can never produce enough power Or make enough gain for that matter To pay back for their making Don first charged at Puerto Lapice Tragic and comic it was but in fact A story written that every Age and generation can understand And later in years celebrate And to look back in Tranquillity At were vanquished windmills Stood tall in barren fertile pasture land And pleasant fields of gold To become now a cheerful retreat A legend once foretold Near murmuring brooks, Under bright skies, To find peace of mind, Of wonder and delightful surprise Like those legends of ancient days When citizens bathed in the river Tagus And there after walk along the golden sands To kiss the walls of the city of Lisbon Where witches or enchantresses Dared not attack upon the deeds of chivalry Of those Knights in shining armour Who rode and wrote as eloquent as they spoke Taking care that their style and diction run musically Patient persuasion brought them gain Using well chosen words, Pleasant clear and plain Proper and well-placed Making known their purpose To the best of their ability, Expressing ideas intelligibly, Like a precious jewel in a signet ring That sparkles thus beautifully But they avoided confusion and obscurity And strove to change melancholy Into laughter, that those already merry Were made merrier still That even the simple were not wearied, And the judicious admired their invention, None now will stand at their grave And despise it, nor the wise fail to praise it. Though meek were they liken to their word Yet were as sharp as any two edged sword Now didst Don Saddle up Rocinante And put his patched-up helmet on Braced his buckler Took up lance, and charged again At those windmills of change In exchange for his prise The Lady of his Thoughts The most beautiful princess Dulcinea del Toboso Now ride’s she forever With her Don Quixote