More than just passing around business cards, networking is about making connections and establishing relationships. For social or business reasons, networking is a two-way street made for information, ideas, and trust that are mutually beneficial. Toastmasters, National Speakers Association, local associations, professional organizations and social clubs are all examples places to network.
Communication is the key to any successful relationship. The most important skill for communication, as well as effective business networking, is listening. In order to have a beneficial relationship, genuinely focus on helping the person you are listening to, rather than on how he or she can help you. In a worthwhile networking situation, the other party will do the same for you.
With every new networking opportunity, should show a willingness to learn more and demonstrate a willingness to help. This approach is applicable to every form of networking, whether in social or business situations. It can also be used wherever the contact takes place and is well worth the effort.
Online networking is a very popular way to network, but it pays to network in person. Meeting new people face-to-face keeps your communication skills sharp. Remember to have friendly and productive conversations with every possible connection. Even if no relationship develops with a contact, be remembered as a "pleasant person."
There are many ways to pull into the fast lane when building a successful network. Joining interesting organizations or volunteering are great ways to network with people who share similar interests. Begin locally and establish a solid network of influencers who can help drive your bookselling business.