The Importance of Networking - video

Book marketing can be overwhelming. Tapping into other resources through networking can relieve some of the pressure. Bestselling author Mark Adler discusses the importance of networking for authors. He offers tips on how to prioritize and prepare for networking events. Stressing that face to face time is still important in the age of social media, Adler urges authors to think about how the audience will relate to your book through which ever platform you are communicating.