Marketing Children's Books - podcast

A holistic use of text, images and themes around topics like bullying, acceptance, tolerance and self-esteem helped author and illustrator Kathryn Otoshi redefine how she marketed children's books. Integrating such themes allowed her to expand from a target market of age 3-7 up to 9th grade. Otoshi adapts readings according to her audience, delving into her filmmaking background and decision-making around text, image and meaning for high schoolers. Communities have since rallied around the books, given the inspirational nature and effect on kids.
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