If you Don't Brand Yourself, Google Will - podcast

Whether you're apply for jobs or trying to get a book contract, people are going to search for you online. Sherry Beck Paprocki, author of "The Complete Idiot’s Guide to Branding Yourself," discusses the importance of building an author brand online. You need to be highly aware of what appears on search results when someone searches on your name. Make an effort to build your brand, or Google search results will.
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    Social media is a real fantastic way to promote yourself. But you must do it properly!! There is truth to your statements but your example does not fit what you were trying to say! Those of us who are honest do not have issues with Google or social media are very meticulous when it comes to what information is available via the internet!! If you lie or fudge a bit on the truth...it will for certain come back to bite you!!

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