If you Don't Brand Yourself, Google Will - podcast

Whether you're apply for jobs or trying to get a book contract, people are going to search for you online. Sherry Beck Paprocki, author of "The Complete Idiot’s Guide to Branding Yourself," discusses the importance of building an author brand online. You need to be highly aware of what appears on search results when someone searches on your name. Make an effort to build your brand, or Google search results will.
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