Getting Started With Content Marketing - podcast

When it comes to content marketing, realize that as an author, you're already doing it. Mary Ellen Slayter, founder of Reputation Capital Media, explains the approach for beginning a content marketing strategy and offers tips on content marketing for authors. She stresses that you have to find ways to be efficient. It's better to have one message and deliver it well than to have ten different messages that don't contribute to the goal of selling your book.