Digital Marketing vs Traditional Marketing - podcast

It's an exciting time in digital publishing, also known as e-publishing or online publishing. Lauren Hesse, assistant digital manager of Doubleday Books, discusses the effect of digital publishing on the market. E-books have opened up new releases to a new audience. Those who would have waited for the paperback release now can buy the e-book at the time of the hardcover release. Also, interactive e-books allow readers to have a more visual experience.
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