Entrepreneurial Spirit - podcast

Jay Ehret, founder of The Marketing Spot, describes why authors are more than writers—they are also business owners. He talks about what this means in terms of branding, marketing efforts, prioritizing your efforts, and when to hire book marketing professionals. Ehret says that you should be involved in the initial marketing efforts of building your author brand. From there, it depends on how much time and money you have. The more you can delegate to others and hire professionals the better. By hiring marketing pros, you gain their expertise and more time for you to focus on what you do best—writing.