Building Your Brand: A Consistent Image - video

Providing a consistent image is one of the most important things you can do to build your author brand. Branding expert Kyle Lacy shares tips on how to build your author brand online by focusing on consistency. Always control themes when you're trying to sell yourself. That means using a current, professional image in social media profile photos. Don't use your book cover as your profile picture. People don't want to talk to a book cover—they want to talk to the author. Your writing style and topics...