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Creating a Brand - podcast
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by Luke Sandler
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Creating a Brand - podcast
Join Luke Sandler, literary manager with the Gotham Group, to learn about branding and why it's important, especially if an author wants to translate their book into a film, mobile app, or TV show. Sandler defines a brand as the tone an author wants to present to the public, without marrying themselves to specific characters or plot lines from the book.
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