Bestseller Shenanigans - podcast

When it comes to a book's success, do bestseller lists matter? Seth Godin, bestselling author and marketing expert, describes the history of The New York Times Bestseller List and how it is now broken and does not accurately reflect top sales. This is a fascinating look at a key part of the book industry. He also offers his thoughts on whether authors should strive for the broken bestseller list or come at things with a different approach. He suggests that you could instead mail copies of your book...