Integrating Your Brand - podcast

Physician and author, Richard Kelley talks about how he integrated all of his roles into his brand and the organic process that followed, once he had a clear vision of his goals. For Dr. Kelley, he had to answer the most basic, existential question “who am I?” This helped him decide his path forward. If his primary object was to help other people, then every decision he made in his branding naturally reflected that. Listen to the clip below to hear how Dr. Kelley’s brand grew out of his identity...