Keeping Track of Current Lifestyle Trends and How They Relate to Books

As the manager of public relations and marketing for Penguin Books Singapore, Carynn Tey must monitor not only book market trends, but also lifestyle trends. What's the best place to monitor trends? Online, says Tey. Social media and industry-related news sites are the best places to start. She also recommends people watching during your daily commute, paying attention to what people are wearing, how they are talking, what they are reading, and what they are eating. In her job, Tey sees trends shift...