When you finally finish your book and earn the title of author you may not realize it, but you are actually opening your own business. Accounting, taxes, marketing, promotion, sales, distribution and even legal are all important things you need to think about. In this informative webinar, Author Learning Center President Keith Ogorek will provide insight on how to think about these critical areas and suggest where you can find help so that along with a great book, you will also have a well-run business.
Here are the two handouts that go along with this presentation:Successful Authors Know Their Business_Outline.pdfSuccessful Authors Know Their Business_Resources.pdfAbout the Presenter:Keith Ogorek is the President of the Author Learning Center. He has authored three books, A Clear View, Eli the Stable Boy, and 7 Secrets of Successful Self-Published Authors. You will also find him speaking at leading industry events such as the Indie and Digital Author conference, Textbook and Academic Authoring Conference, Greater Los Angeles Writers Society, The Singapore Writer’s Festival, Havana Book Fair, and the Florida Writers Conference.
Hi Keith. I am currently working on a marketing plan, I have been reading and educating myself on tons of
resources that are available. But I think I have lost my way in a pile of information I am not sure how to go forward.
Currently, Westbow is developing a website for me. I have set up a Facebook account, twitter, Instagram.
From what I've been reading, a great start point is finding who my target audience is, their location, etc.
I have gone on some websites that should supply these answers. Up until this point, I've become
overwhelmed with tons of information. Getting to the next step of establishing an online presence I
find even more daunting.
I am asking for your guidance in narrowing down my tasks. Are these marketing steps done consecutively, or is their one specific area of
marketing I need to focus on? I hope you can offer your guidance.
thanks, Sophia.
So don't be overwhelmed. One of my favorite statements about book marketing is that it is more like irrigation than a thunderstorm. Don't feel like you need to do everything at the same time. And I think this webinar can help you. It is called The 3 Phases of Effective Book Marketing. It touches on what you need to do in a reasonable order and over time. Let me know if you find this helpful.
https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/6326/three-phases-of-an-effective-marketing-campaign---recorded-webinar