The Importance of Genre in Marketing Your Book

There are differing opinions on how early in the writing process you need to determine the genre in which your book fits. Genres include categories such as Science Fiction, Fantasy, Romance, etc. Knowing your primary genre category early on can help inform some of your storytelling choices. Most importantly, though, the genre will determine where your book will be placed on bookstore shelves. When author and writing instructor Christina Hoag was working on her first book she thought it would fit...