The Importance of Learning About Book Marketing as an Author, and Developing a Strategy

Author, speaker, and media personality Pamela Christian was originally surprised to learn that in today’s market, authors must be their own marketing representatives. However, she has come to learn how necessary it is to educate yourself about marketing and social media as an author; otherwise, Christian says, you’ll get buried alive. She recommends aligning yourself with people you trust and who know what they are doing when it comes to marketing, in order to avoid being ripped off. Do your research...