How Marketing Tools for Fiction and Nonfiction Books Can Differ

What works when marketing nonfiction books can be very different from what works when marketing fiction books. Bestselling author, speaker, and book coach Allie Pleiter has published over 50 books, both fiction and nonfiction, and has sold over 1.5 million books worldwide. This success is due in part to how she approaches her marketing. For her nonfiction work, Pleiter uses in-person presentations and speaking engagements to connect with readers and potential coaching clients. For her multiple inspirational...
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