Research

One of the biggest marketing challenges for authors is having a limited advertising budget. When looking for budget-friendly book advertising options, Simon & Schuster...

Per Simon & Schuster Advertising Assistant Kate Peppiatt, every book the team advertises has a different strategy due to the specific audience they are trying to reach...

When evaluating emerging book audiences or trending categories and genres, Audience Insights Senior Manager Anna Hall and her team look at signals from multiple data...

In her role as Senior Manager of Audience Insights at Simon & Schuster, Anna Hall provides important data and analyses that allow her colleagues in various departments...

As a part of the Audience Insights team at Simon & Schuster, Senior Manager Anna Hall supports all departments throughout the company. The team is often involved in...