Research

Marketability and trends in publishing go hand in hand. That is not always the case in other markets, such as the film industry. Literary manager Eddie Gamarra discusses...

Editors at publishing houses and film producers are both driven by marketing, by the big idea, by projects that they know they can sell. I think a lot of editors will...

Before you write one, you may be wondering: do people read biographies? David Margolick, author of "Elizabeth and Hazel: Two Women of Little Rock," discusses today...

Before you write one, you may be wondering: do people read biographies? David Margolick, author of "Elizabeth and Hazel: Two Women of Little Rock," discusses today...

Most authors are extremely knowledgeable about the subjects they write about but are not formally trained or experienced in marketing and selling. Maybe that’s your...