Research

Your book is much like a business and marketing is no exception. Daydreaming about the best-sellers list won’t get you any closer to breaking the top 10. So how do you...

Marketing a book is like marketing a business. Creating a marketing plan is the first step. If you haven’t done so yet, read the article “Your Book is a Business Plan...

Agent and author branding expert Laurie McLean. Laurie explains the critical components of a successful digital marketing plan and shares specific examples that you...

Author and social media expert Jeff Molander says that 95 percent of what you read about social media will not work. Reset your expectations about the goals of social...

Author and social media expert Jeff Molander says that 95 percent of what you read about social media will not work. Reset your expectations about the goals of social...