Making and Utilizing Book Trailers - video

Author P.J. Hoover discusses how she created and utilized book trailers in her marketing efforts. Hoover’s process starts with the text she’s going to use for the trailer and that text informs everything else she’s going to do concerning graphics, video, music, etc. Listen to the clip below to learn more about how she chooses what parts of her books to highlight in a trailer based on which market segment she’s trying to reach. Finally, Hoover explains how a book trailer can enhance your marketing...