A book trailer can be a great marketing tool for creating interest in your book, but the digital world is a visually saturated market. It's important to understand what will make your book trailer effective and engaging. Video editor Bronic Bednarek provides the critical details that must be shared if you hire someone to produce your book trailer. The last thing you want to do is leave your video editor guessing about plot or character details - this will prohibit your trailer from being the best that it can be. Once complete, be sure to post your book trailer on your website and socials.