Podcasting for Authors: Maximize Reach with a Micro Approach

Gone are the days where authors should try to reach everyone (and hint: that isn’t effective anyway). Instead, we now know to go big, you have to go small, and when it comes to visibility, the macro-media approach just doesn’t compare to the micro options. Podcasting offers great opportunities to reach new people in new ways…and in ways that they consume information. Being a guest on podcasts plays an important role in any author’s marketing efforts and for some, hosting a podcast can be a valuable...