How AI Can Benefit Authors and the Publishing Industry

AI (artificial intelligence) is a trending and somewhat controversial topic in many different industries, including the publishing industry. Nelson Books Senior Marketing Director John Andrade has seen some major advantages with AI as a book marketer. It has helped streamline his work and reduce the amount of time he spends on marketing copy. Down the road, he believes it will help reduce costs and provide really valuable marketing campaign data. No matter what happens, Andrade believes publishers will need to continue to understand the human element and human connection when it comes to book marketing, two things AI can't replicate.

It's a changing world which can be worrisome, but Andrade encourages authors to embrace AI and use it to help you brainstorm or enhance your creativity. AI has been around for a while in the backend of search engines and software, providing many benefits.

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