As a Publicity Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Elizabeth Hawkins works with authors of trade and nonfiction books including faith-based, general interest, sports, and more, all with an inspirational message. In her experience, she has found the best way to secure media opportunities is to simply reach out.
When trying to garner publicity for a faith-based book, Hawkins encourages authors to make a top 20 list of the media outlets where they'd like to secure an opportunity. Gather the information and contacts and do some old-fashioned networking, she says.In addition, Hawkins recommends that authors have a one-sheet or sell sheet prepared that they can email or leave behind. This is a one-page document that includes essential information about you and your book including a cover image, author bio, summary of the book, and more.