Making the Most of Your Book Launch Campaign

This webinar is a follow-up to Working with a Literary Publicist and reviews how an author can make the most of his or her literary publicity campaign. Freelance publicist and communications professional Lindsey Gobel begins with the overall goals and campaign objectives in detail, as well as strategies the author and his or her publicist can utilize to maximize coverage and spread awareness about a book. She talks about what a typical book launch campaign looks like, as well as how authors...
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