Publicity Campaigns

Any great book marketing campaign must incorporate both publicity and promotional efforts to create awareness, build a readership, and increase book sales. In this session...

This webinar is a follow-up to Working with a Literary Publicist and reviews how an author can make the most of his or her literary publicity campaign. Freelance...

This webinar with freelance publicist and communications professional Lindsey Gobel reviews what an author can expect from working with a literary publicist, as well...

Garnering media attention and other publicity opportunities leading up to the launch of a book is critical to a book's success. This includes media interviews, op-eds...

W Publishing Group Publicity Director Allison Carter works on a similar time line for all of her author clients when it comes to a book publicity campaign. About six...