Garnering media attention and other publicity opportunities leading up to the launch of a book is critical to a book's success. This includes media interviews, op-eds, book reviews, and more. You want to launch with a lot of excitement and buzz around your book so that you have a great foundation to keep the sales momentum going long after launch. This is especially important for first-time authors.W Publishing Group Publicity Director Allison Carter recommends first time authors start locally or regionally when trying to garner media opportunities for a book. These smaller outlets are more likely to give you an opportunity and they usually have very loyal audiences. You never know who might discover you through the local news, radio, or lesser known podcasts. These opportunities are great practice and can help you build your network from there to land even bigger opportunities in the future.