Publicity Campaigns

If you have the budget to hire a publicist to assist with your book publicity efforts, you need to be ready and willing to collaborate says publicist Darice Fisher....

Darice Fisher didn't intend to start a public relations firm. Her need to learn about and create a media campaign around an event she was producing led her down a path...

Nonfiction authors do have an advantage when trying to garner media attention because they've typically written about an area of expertise. This makes their pitch to...

A key component of all book marketing plans is publicity, which includes any media attention such as radio and TV interviews. Whether self-published or traditionally...

You've launched your book with a bang, now what? Is it better to go off the radar until you have a new novel to brag about, or to keep engaging with your audience...