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Things for Authors to Consider When Hiring a Publicist
If you have the budget to hire a publicist to assist with your book publicity efforts, you need to be ready and willing to collaborate says publicist Darice Fisher....
Darice Fisher on the Inspiration for Her Company, DFI Public Relations and Consulting
Darice Fisher didn't intend to start a public relations firm. Her need to learn about and create a media campaign around an event she was producing led her down a path...
Tips for Fiction Authors on Leveraging Their Expertise to Gain Publicity
Nonfiction authors do have an advantage when trying to garner media attention because they've typically written about an area of expertise. This makes their pitch to...
How Authors Can Garner Media Attention for Their Work
A key component of all book marketing plans is publicity, which includes any media attention such as radio and TV interviews. Whether self-published or traditionally...
Book in a Year: How to Build a Successful Post-Launch Marketing Plan
You've launched your book with a bang, now what? Is it better to go off the radar until you have a new novel to brag about, or to keep engaging with your audience...
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