Publicity Campaigns

Nonfiction authors do have an advantage when trying to garner media attention because they've typically written about an area of expertise. This makes their pitch to...

This webinar with freelance publicist and communications professional Lindsey Gobel reviews what an author can expect from working with a literary publicist, as well...

A key component of all book marketing plans is publicity, which includes any media attention such as radio and TV interviews. Whether self-published or traditionally...

You've launched your book with a bang, now what? Is it better to go off the radar until you have a new novel to brag about, or to keep engaging with your audience...

A holistic approach to book publicity means integrating both the marketing and public relations strategies. Book marketing expert and author Desiree Duffy cautions anyone...