Publicity Campaigns

Choosing the publicity angle that will best engage your audience is so important. What’s your “in” when it comes to marketing? This question can prove to be especially...

Choosing the publicity angle that will best engage your audience is so important. What’s your “in” when it comes to marketing? This question can prove to be especially...

Marika Flatt, founder of PR By The Book, discusses the publicity challenges you might want to consider when it comes to writing under a pen name. It can be trickier...

Marika Flatt, founder of PR By The Book, discusses the publicity challenges you might want to consider when it comes to writing under a pen name. It can be trickier...

Marika Flatt, public relations expert at PR by the Book, offers some perspective on how a publicist can help authors. In the last few decades, the online work that...