Indie authors, and in many cases, traditionally published authors, are responsible for all or some of their marketing and publicity efforts. Author Missy Balusek and marketing professional, Jay Ehret, show that it is possible to find success on your own. In this webinar, they share the strategies used to create a successful publicity campaign from the ground up, without a professional publicist.
I have enjoyed listening to Tactics to Generate Book Publicity. I have gotten a lot of helpful advice on how create publicity for my book. Organizations and other groups to get in touch with was most helpful.
Excellent webinar. I especially liked the truth in the statement that you need to play your tactics in the order of "play it by ear". That made me far less concerned. I have some important ideas now, especially contacting churches and schools for literacy tours. I thank Jay and Missy for their kindness in taking the time to present this webinar. It's very "down to earth" and understandable for a subject that can be daunting to the novice.
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