The Importance of a Mailing List - podcast

Gathering email addresses is an important marketing technique because it's a list of people who have already expressed interest in you. It's a built in audience for your marketing efforts. Every time you release a new book, have an event, or host a workshop you can notify your growing target audience. Mike Ball, award winning humorist and author, describes how he gathers email addresses. If you aren’t doing this because you don't know how to start or don't want to be 'pushy', you should watch this...
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