Tips for Authors for Building Their Mailing List and Audience

One of the foundations of a good book marketing plan is the mailing list of potential readers. It's never too early to start building your list of contact emails so that you can send out newsletters, announcements, and updates when you are ready. To build her mailing lists, author Nancy J. Cohen has used author giveaways through sites like BookSweeps, AuthorsXP, and BookFunnel. By creating a list of contacts, you can increase your exposure and create name recognition, which is often more important...
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