The Importance of Reader Mailing Lists in Building an Audience

Discovering author mailing lists revolutionized the way that L.E. Perez, author and owner of Palmas Publishing, engages with her readers. Through trial and error, Perez learned helpful ways to construct email campaigns and counterproductive ways to construct email campaigns. Perez talks about how often she emails, what type of content she emails (and doesn’t email), and even the fun surprise incentives she offers her mailing list. There are common mistakes that new authors make when building an...