Racquel Henry, writer and editor, describes how to create a genuine connection with your audience through newsletter mailing lists. There are many different aspects of creating an email newsletter, but choosing the content that you want to share is the most basic step in developing your email campaign. The common mistake that many authors make with their newsletter is only using their email list to promote their work. An important part of building a brand is discovering the balance between selling work and providing original content. Creating content can be a lot of fun! An author’s content can engage an audience in ways that are unique to him or her. In the clip below, Henry describes unique types of content she’s seen authors use. This type of specialized content builds a following and platform, which will translate into sales over time. Listen to the clip below to hear Henry talk about one of the most effective ways to build your author platform.
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