Three Reasons Promotional Items Can Increase Your Book Sales - podcast

Marketing expert Brent Slinkard shares book promotion strategies using promotional items. He urges authors to think outside the box when crafting promotional items, reminding them that people keep such items only when they find them useful. But even so, Slinkard uses the example of Starbucks to indicate the power of branding. If you can build the right recognition, using promotional items can be a key pathway to marketing success.