YouTube is one of the internet's largest search engines, second only to Google. Video is an incredibly powerful way to communicate on all topics, including books, which is why sharing relevant videos on YouTube can strengthen an author's brand, network, and readership. Entertainment expert and media arts instructor Dan Watanabe recommends that writers use YouTube to connect with other writers in their genre or that share interests. It's like being in a virtual writer's group with creatives from around the world. Even if you don't want to create your own channel, you can peruse YouTube and find a lot of interesting and helpful content.