It's important to have an informative and impactful website as an author. When you are setting up the URL or website address you need to establish what your long term goals are with your digital platform. As author Steve Piacente has learned, a short term goal of trying to get the attention of readers with something catchy, like a book title or related tag line, may end up hindering you down the road. By using your pen name or something more general you will have a larger umbrella to cover any work you produce in the future.
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