Optimization

If you are an author, chances are you have heard people talking about keywords. But, what exactly are keywords in the publishing world and why are they so important...

Join book marketing expert Keri-Rae Barnum of New Shelves Books as she explores one of Amazon’s greatest resources for authors – Author Central. Authors will learn how...

Authors are often intimidated or confused by the book marketing term "keywords". Keywords are simply a way for consumers to search for things online, like through Google...

You've no doubt heard the term "search engine optimization," but wondered what it meant or whether you needed to do it. After all, how do you make sure people find you...

Search engine optimization (SEO) is the technology and measurements that determine how all web pages rank in search engine results. For example, when someone uses...