The Unconventional Thinking of Dominant Companies: The New Formula for Market Dominance

by Jim Bramlett

About the Book

In today’s uber-competitive business world, dominant companies think differently. They center everything they do around maximizing their customer's experience and engineer backwards to ensure their customers are saving time, effort, and money. There is a mathematical formula called the Hassle Quotient that dominant companies use to ensure they maintain their status and never rest on their laurels. The old rules don’t apply and it’s not easy to dominate, but companies that do have common traits. In this book, you will learn to take advantage of these traits and measure your success on the way to becoming truly dominant.

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  • Dominant companies rarely follow the rules  that’s what keeps them ahead. They experiment, take risks, and often rethink how technology fits into their strategy. In eCommerce, that kind of unconventional mindset really shows when choosing between off-the-shelf solutions and custom development. I recently came across an article that dives into this exact dilemma  whether to go with Magento or build something from scratch. It perfectly captures how strategic thinking and adaptability can define a brand’s edge in such a competitive market.

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