Amazon: An Overview - article

Based in Seattle, Washington, Amazon is one of the global leaders in e-commerce. This Fortune 500 Company was started in 1995 by founder Jeff Bezos in his family garage. Since then they’ve expanded their available products and international reach.

Today, Amazon offers a list of available products that ranges from books and electronics to novelty items and hard to find gifts. Their services and business planning have given Amazon a focus centered on technology services, merchandising, customer service, and order fulfillment.

All of this is made possible through the shopping experience they’ve created which feels customized for each customer, including suggestions for other popular purchases based on the items they’ve previously considered. This feature allows the customer to enhance their purchases with items they might have otherwise missed.

For the readers who flock to the Internet giant, they offer a book discovery resource through their “Search Inside The Book” feature. In addition, they’ve made the purchasing process even more convenient using their “1-Click® Shopping” checkout system.

The addition of specialty community features like Listmania allows you to create various “top lists” and share them with the world. Others might read your list and find suggestions for their own purchases.

Wish Lists is a service that allows you to keep track of what you plan to purchase at a later date. This function is the ultimate window shopping tool, with purchases just "1-Click®” away.

Amazon’s international reach stretches to locations in Japan, Germany, France, the United Kingdom, Canada, Italy, and China.

Amazon’s expansion in the publishing industry will come from its creation of new technologies like their Kindle product lines, and a continued expansion into more and more markets. Every author should become familiar with this giant in the publishing industry. They began as a retailer and are now rapidly moving into every stage of the publishing process. Learn about them, be familiar, and get involved. It’s the largest market for book retailing.

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