The Process of Selling Your Book - video

Selling your book can be a difficult task. It is a fear for many writers that they will not be able to sell their book as well as they hope. Bestselling author Tom Rieger's best advice to authors is to look at your book like any other consumer product. This includes things like consumer research, purchase ladders, and writing to audience emotion–all of which are important factors that will help you sell your book.